It’s the most common question I have heard in my near decade in digital advertising: “why don’t I see our ad when I search?” The question typically arrives somewhere between annoyance and full on panic. It comes from executives with little search experience, and those who are web savvy. Let’s clear this up, once and for all. I’ll assume you are running a paid search campaign, and we’ll focus on Google for simplicity’s sake. 1. Your budget is too small. Paid search runs on an auction, Read More >
Sitewire client PGi recently launched a new version of iMeet, only the best web conferencing solution ever. We love iMeet so much, we use it ourselves at Sitewire. Christy Cole and Jeff Perkins from PGi used iMeet’s video conferencing to talk a bit about building client relationships in the digital age. We don't always have clients who like raising the bar in terms of producing high quality video content, but when we do, we love them! Take PGi - by using the power of video, they have Read More >
Last week, Getty Images announced that it would be offering access to over 35 million of its images to users through a brand new embed code that can be added to your website, blog or even social profile (to a certain extent). In other words, instead of combing through images within the public domain and creative commons and using verbiage giving credit where its due, people like me, can add an image using an embed template that looks a little something like this: Interesting right? I mean Read More >
Quality, relevant paid search ad copy can be the difference between a conversion and a wasted click. Decent ad copy can generate clicks and interest in a product, but great ad copy can be the deciding factor when driving a conversion. Back in May 2013, Search Engine Watch posted an article about a Snickers paid search campaign that characterized some elements of exceptional ad copy (and creative keyword targeting). The results speak for themselves. By employing creative, out-of-the-box thinking, Read More >
Each and every year, Sitewire's Culture Club continues to figure out new ways to have fun at Sitewire while getting more and more work done. 2013 is no exception to this rule as we celebrated some of our biggest accomplishments inside the office with some pretty killer events outside of the office. Check out some of our favorite moments from our 2013 Culture Club events! Read More >
We’ve been doing a lot of cool stuff at Sitewire in the creative realm of video and content. Take a look at a pretty cool demo reel we created a few months ago highlighting some of our work from around the office.