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Andrew Bagley

Announcing Baby Jesus with Social Media

by Andrew Bagley December 21, 2010

Tweet As I anxiously await the birth of my first son (my wife is due on Christmas day… and no, we are not going to name him Baby Jesus) I’m preemptively marveling at the role social media will likely play in his arrival.  There will not be a new star announcing his birth (can’t afford [...]

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Qwiki: Is This The Lazy Man’s Search Engine Or Is It Perfect For TV?

by Andrew Bagley November 22, 2010

Is Qwiki the next generation of web-based TV search?

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Getting Your Web Content Ready for the Big Screen

by Andrew Bagley October 25, 2010

Tweet Planning for High Definition – and starting back over at ZERO Recently one of our clients had to split their YouTube branded channel into 2 different channels to better serve the 2 very different target audiences that they cater to.  While this was the right long-term play, it’s had some short-term consequences.  Several of [...]

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How to Reach the Coveted Commercial Zappers

by Andrew Bagley September 27, 2010

Tweet Five years ago, 1% of households had a DVR. Today, close to 40% of households have a DVR.  A high percentage of DVR owners have $100K+ household incomes (compared to the national average which hovers around $50K).  That means that the 60% of households that don’t have DVRs, likely represent the lower income brackets [...]

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Dad, where do Big Ideas come from?

by Andrew Bagley August 2, 2010

Tweet For the last several weeks I’ve been nervously anticipating a pending doctor’s visit where my wife and I would find out the gender of our second child.  I wondered would it be healthy, would all the limbs be accounted for (turns out all the limbs were accounted for…+ 1 which means that it’s a [...]

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5 Tips for Driving Earned Media

by Andrew Bagley May 26, 2010

Tweet According to Forrester Industry Analyst Sean Corcoran, media can be classified as owned, paid or earned: • Owned Media is delivered from a company to a consumer through channels controlled by the brand.  This includes things such as emailing or texting opt-in subscribers, sending a tweet to your followers or showing a video to visitors [...]

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