Author Archive for: Andrew Bagley

Announcing Baby Jesus with Social Media

21 Dec
December 21, 2010
As I anxiously await the birth of my first son (my wife is due on Christmas day… and no, we are not going to name him Baby Jesus) I’m preemptively marveling at the role social media will likely play in his arrival.  There will not be a new star announcing his birth (can’t afford it with the economy being what it is) but rather friends and family anticipating his arrival will likely have their sights set on Facebook instead. Watch this Nativity story told through Google, Facebook, Twitter Read More >

Qwiki: Is This The Lazy Man’s Search Engine Or Is It Perfect For TV?

22 Nov
November 22, 2010
Is Qwiki the next generation of web-based TV search? Read More >

Getting Your Web Content Ready for the Big Screen

25 Oct
October 25, 2010
Planning for High Definition – and starting back over at ZERO Recently one of our clients had to split their YouTube branded channel into 2 different channels to better serve the 2 very different target audiences that they cater to.  While this was the right long-term play, it’s had some short-term consequences.  Several of the videos that we had optimized and promoted had achieved close to 200,000 video plays, and when we moved the videos over to the new channel, we had to start back over Read More >

How to Reach the Coveted Commercial Zappers

27 Sep
September 27, 2010
Five years ago, 1% of households had a DVR. Today, close to 40% of households have a DVR.  A high percentage of DVR owners have $100K+ household incomes (compared to the national average which hovers around $50K).  That means that the 60% of households that don’t have DVRs, likely represent the lower income brackets of the US population.  What does this mean? It means that if you are selling popsicles or Snuggies, standard TV commercials might serve you well. But if you are trying to sell expensive, Read More >

Dad, where do Big Ideas come from?

02 Aug
August 2, 2010
For the last several weeks I’ve been nervously anticipating a pending doctor's visit where my wife and I would find out the gender of our second child.  I wondered would it be healthy, would all the limbs be accounted for (turns out all the limbs were accounted for…+ 1 which means that it’s a boy!).  Sorry, I digress, but my point is that a healthy baby is the result of a sturdy sperm and healthy egg that form a fetus that, if kept safe in the womb, will (fingers crossed) eventually turn Read More >

5 Tips for Driving Earned Media

26 May
May 26, 2010
According to Forrester Industry Analyst Sean Corcoran, media can be classified as owned, paid or earned: • Owned Media is delivered from a company to a consumer through channels controlled by the brand.  This includes things such as emailing or texting opt-in subscribers, sending a tweet to your followers or showing a video to visitors on your site.  The advantages are that it’s inexpensive and the audience is familiar with, and likely receptive to, the message. • Paid Media differs from Read More >