Author Archive for: Steve Koch

Mobile Apps vs. Mobile Web

02 Nov
November 2, 2010
Last week, eMarketer released a survey from Adobe that reported most mobile users prefer to access content via the mobile web as opposed to mobile applications. Further, when looking at nine of the most popular categories of information that mobile users access, users preferred apps for only social, music and games – for everything else, they favored mobile web sites. Does this mean that apps should become an afterthought and all mobile-specific marketing should be in the form of a mobile Read More >