Pinterest business Profiles This year, Pinterest not only opened its site to everyone, but it’s now opening the site to businesses. Brands are now able to create specific business accounts that will be verified by the site. While aesthetically, the pages will look identical to personal account pages, brand pages will feature a red check mark next to the website link. One of the significant differences between the accounts is a business page will only utilize the businesses name, rather Read More >
Archive for category: Creative
Deft content marketing is more art than science. And when executed to perfection, it’s a beautifully seamless experience for your customers – and, most likely, a wonderfully profitable experience for your brand. No one exemplifies this kind of content marketing genius better than Lucasfilm, the company behind the wildly successful Star Wars franchise. In particular, the recent wave of campaigns centered around the rerelease of Episode I: The Phantom Menace in 3D has showcased just how savvy Read More >
Is Qwiki the next generation of web-based TV search?
Planning for High Definition – and starting back over at ZERO Recently one of our clients had to split their YouTube branded channel into 2 different channels to better serve the 2 very different target audiences that they cater to. While this was the right long-term play, it’s had some short-term consequences. Several of the videos that we had optimized and promoted had achieved close to 200,000 video plays, and when we moved the videos over to the new channel, we had to start back over Read More >
After 11.5 Years, Sitewire Finally Secures Sitewire.com. After 45 Days, Sitewire Creates and Launches New Website
Within the cream-colored cubicle maze of our office, there are some incredibly talented people who have made miracles happen in record time. These people have toiled late into the night. These people have sweat profusely (I know – gross, but impressive). These people have redefined “extraordinary.” After eleven and a half years of countless, failed attempts, one young lad finally wrangled in our .com domain. Then, amidst innumerable client projects and a timeline with seemingly no time at Read More >
Today mobile is becoming an increasingly viable source for internet content. Building a website is no longer a singular task – it also involves building a mobile site to complement. Many companies have no idea what their site looks like on a mobile device and many companies don’t care. But they should care, because by 2013, 50% of all mobile devices will be web-enabled. Now, more than ever, it is important to be thinking about mobile site development and how to deliver content to your users via a Read More >