Quality, relevant paid search ad copy can be the difference between a conversion and a wasted click. Decent ad copy can generate clicks and interest in a product, but great ad copy can be the deciding factor when driving a conversion. Back in May 2013, Search Engine Watch posted an article about a Snickers paid search campaign that characterized some elements of exceptional ad copy (and creative keyword targeting). The results speak for themselves. By employing creative, out-of-the-box thinking, Read More >
Archive for category: Creative
We’ve been doing a lot of cool stuff at Sitewire in the creative realm of video and content. Take a look at a pretty cool demo reel we created a few months ago highlighting some of our work from around the office. Enjoy!
At this year’s ADDY awards Sitewire was the big winner. We entered our self promotion video titled “Wake up folks”. Our video took home a gold ADDY and at the end of the show we were awarded the Best in show! What a surprise and congrats to the team for such hard work. It pays off. Read More >
This year, Pinterest not only opened its site to everyone, but it’s now opening the site to businesses. Brands are now able to create specific business accounts that will be verified by the site. While aesthetically, the pages will look identical to personal account pages, brand pages will feature a red check mark next to the website link. One of the significant differences between the accounts is a business page will only utilize the businesses name, rather than requesting a first and last Read More >
Deft content marketing is more art than science. And when executed to perfection, it’s a beautifully seamless experience for your customers – and, most likely, a wonderfully profitable experience for your brand. No one exemplifies this kind of content marketing genius better than Lucasfilm, the company behind the wildly successful Star Wars franchise. In particular, the recent wave of campaigns centered around the rerelease of Episode I: The Phantom Menace in 3D has showcased just how savvy Read More >
Is Qwiki the next generation of web-based TV search?