NYC Design Week is a citywide celebration of everything design, from architecture to design thinking, digital technology, furniture, graphic, interior, landscape, product, lighting, urban design among other design disciplines. It includes talks, installations, open studios and brings together culture, education, and entertainment all focused on increasing awareness of the importance of design. I combed through some of the events on the nycxdesign.com site and have listed a small sampling of the Read More >
Archive for category: Creative
Sitewire client PGi recently launched a new version of iMeet, only the best web conferencing solution ever. We love iMeet so much, we use it ourselves at Sitewire. Christy Cole and Jeff Perkins from PGi used iMeet’s video conferencing to talk a bit about building client relationships in the digital age. We don’t always have clients who like raising the bar in terms of producing high quality video content, but when we do, we love them! Take PGi – by using the power of video, they have Read More >
Last week, Getty Images announced that it would be offering access to over 35 million of its images to users through a brand new embed code that can be added to your website, blog or even social profile (to a certain extent). In other words, instead of combing through images within the public domain and creative commons and using verbiage giving credit where its due, people like me, can add an image using an embed template that looks a little something like this: Interesting right? I mean Read More >
Quality, relevant paid search ad copy can be the difference between a conversion and a wasted click. Decent ad copy can generate clicks and interest in a product, but great ad copy can be the deciding factor when driving a conversion. Back in May 2013, Search Engine Watch posted an article about a Snickers paid search campaign that characterized some elements of exceptional ad copy (and creative keyword targeting). The results speak for themselves. By employing creative, out-of-the-box thinking, Read More >
We’ve been doing a lot of cool stuff at Sitewire in the creative realm of video and content. Take a look at a pretty cool demo reel we created a few months ago highlighting some of our work from around the office. Enjoy!
At this year’s ADDY awards Sitewire was the big winner. We entered our self promotion video titled “Wake up folks”. Our video took home a gold ADDY and at the end of the show we were awarded the Best in show! What a surprise and congrats to the team for such hard work. It pays off. Read More >