Archive for category: Search

Is Organic Search Dead? Dying? Yes. And No.

30 Mar
March 30, 2012

Here at Sitewire we enjoy a good debate, especially when it gives us the chance to show off our smarts and flex our brain muscle. Here’s a little glimpse of one such debate. With Google’s continuous updates, increased emphasis on content strategy and the overall shift in digital media of late, the question of where and how organic search fits into all this is ever present. So, the brains on our media team began mulling it over. Travis Unwin, Director of Media Strategies, and Chris Corak, Lead Read More >

Google’s Search Plus Your World: What is it?

14 Jan
January 14, 2012

Google’s search results are undergoing one of their most radical transformations ever, as a new “Search Plus Your World” format began rolling out on January 10th. It finds both content that’s been shared with you privately, along with matches from the public web, all mixed into a single set of listings. When logged in to Google.com, users will see their personalized results displayed more prominently, and in higher concentration, than Google’s previous personalized/social search results. Read More >

ICANN Releasing New Generic Top Level Domains

20 Jun
June 20, 2011

After years of deliberation and discussion, ICANN, The Internet Corporation for Assigned Names and Numbers, voted to launch an initiative that will effectively allow for an unlimited number of Top Level Domains, or TLDs. As of right now, 22 TLDs exist — with .com, .net and .org the most recognizable — as well as nearly 300 country specific domains, such as .uk, .tv and .ly. To call this announcement historic is an understatement. Since inception, ICANN knew its TLDs were abstract organizers Read More >

Is Google +1 The New “Like” Button?

14 Apr
April 14, 2011

Google is making significant effort in 2011 to blend social elements into its standard search results. In February, Google launched an update to further integrate Twitter, Flickr and Quora information within its standard search results. Only one month later, nearly a year after Facebook’s launch of the “Like” button, Google announced its rival, the “+1” button. Google +1 Google now enables you to share recommendations within search results. To recommend something, simply select the Read More >

Yahoo! Search Direct Competing With Google Instant

12 Apr
April 12, 2011

Yahoo! recently rolled out its rival to Google Instant, called Yahoo! Search Direct. Similar to Google Instant, Search Direct provides “Answers” to a user’s query as the user types. Yahoo! claims its new feature is faster and produces more relevant results than Google Instant. Yahoo! claims Search Direct supports 15 different categories at this time, but could eventually expand to include hundreds of categories. Some of the categories at this point include sports, music, celebrities, weather, Read More >

Avoid Black-Hat Like The Black Plague: Ask Questions

18 Feb
February 18, 2011

By now, you’ve heard the story about how retailing giant JC Penny got caught up in the perils of “link building.” Google is applying little “negative feedback” (my term) which will likely prove more costly than the fees they paid to the black-hat-wearing SEO firm that did the deed. Several SEO pundits, including Search Engine Land, have analyzed the recent situation so there’s nothing much more we can add to the story. Except this: be very, very careful. It’s far too easy for a Read More >