With all things Google, the only constant is change. This time, the change is improved local offerings. Since the launch of Google+, Google has failed to fully integrate its local offerings into the social platform. Google asked local businesses to create Google+ business pages while operating Google Places pages independently. That has now changed and, from our perspective, it's about time! Google moved one step closer to full integration and a consistent experience across all of its platforms
Here at Sitewire we enjoy a good debate, especially when it gives us the chance to show off our smarts and flex our brain muscle. Here's a little glimpse of one such debate.
With Google's continuous updates, increased emphasis on content strategy and the overall shift in digital media of late, the question of where and how organic search fits into all this is ever present. So, the brains on our media team began mulling it over. Travis Unwin, Director of Media Strategies, and Chris Corak, Lead
When Facebook announced Timeline for members, it was only a matter of time before brand pages would get the overhaul. This overhaul now has a date, March 30th.
Brand Timelines come as Facebook strives to allow people to use the site as a channel to tell their stories, whether it is their life story or the story of their brand. Companies can use their pages as a means of expression and as a conduit to convey the brand’s persona.
What are Timelines?
By definition, a timeline is a representation
Deft content marketing is more art than science. And when executed to perfection, it’s a beautifully seamless experience for your customers – and, most likely, a wonderfully profitable experience for your brand.
No one exemplifies this kind of content marketing genius better than Lucasfilm, the company behind the wildly successful Star Wars franchise. In particular, the recent wave of campaigns centered around the rerelease of Episode I: The Phantom Menace in 3D has showcased just how savvy
Google’s search results are undergoing one of their most radical transformations ever, as a new “Search Plus Your World” format began rolling out on January 10th. It finds both content that’s been shared with you privately, along with matches from the public web, all mixed into a single set of listings. When logged in to Google.com, users will see their personalized results displayed more prominently, and in higher concentration, than Google's previous personalized/social search results.
I'm an admitted Disney fan, so I was naturally psyched to see the upcoming re-release of Beauty and the Beast in 3D. I promptly liked the Beauty and the Beast Facebook page and have enjoyed seeing behind-the-scenes nuggets, pictures and trailers scroll through my News Feed these past few months in preparation for the January 13th release date. Obviously, Disney has other film projects in the works, most notably, their new Pixar collaboration, Brave, a tale about a (wait for it) brave Celtic princess.