Facebook Timeline for Brands

by Travis Unwin March 6, 2012

Tweet When Facebook announced Timeline for members, it was only a matter of time before brand pages would get the overhaul. This overhaul now has a date, March 30th. Brand Timelines come as Facebook strives to allow people to use the site as a channel to tell their stories, whether it is their life story [...]

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The Content Marketing Of Star Wars: The Force Is Strong With This One

by Dustin Diehl February 29, 2012

Tweet Deft content marketing is more art than science. And when executed to perfection, it’s a beautifully seamless experience for your customers – and, most likely, a wonderfully profitable experience for your brand. No one exemplifies this kind of content marketing genius better than Lucasfilm, the company behind the wildly successful Star Wars franchise. In [...]

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Google’s Search Plus Your World: What is it?

by Chris Corak January 14, 2012

Tweet Google’s search results are undergoing one of their most radical transformations ever, as a new “Search Plus Your World” format began rolling out on January 10th. It finds both content that’s been shared with you privately, along with matches from the public web, all mixed into a single set of listings. When logged in to [...]

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Cross-Promotion: Clever or Never?

by Dustin Diehl January 10, 2012

Tweet I’m an admitted Disney fan, so I was naturally psyched to see the upcoming re-release of Beauty and the Beast in 3D. I promptly liked the Beauty and the Beast Facebook page and have enjoyed seeing behind-the-scenes nuggets, pictures and trailers scroll through my News Feed these past few months in preparation for the [...]

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Are Google+ Pages for Business Right for Your Brand?

by Travis Unwin November 9, 2011

Tweet Google+ Pages present a new opportunity for brands to be represented and interact with their audience in social media. For brands with a social presence — or who would like one — Sitewire strongly recommends Google+ Pages as a next step in improving visibility online. Do I need a Google+ Page if I already [...]

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Search Engine Rankings and Click-Through Rates: Be Not Deceived

by Roger Pimentel October 3, 2011

Tweet A new graph has been making its way around the social media circles, part of an excellent white paper about long-tail CTR. While the piece was shared by some very smart people in the industry, and people that I have a lot of respect for, this kind of report makes me cringe because its [...]

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