Yahoo’s Big Purchase

22 May
May 22, 2013 Yahoo pledges to “not screw up Tumblr.” Yeah, right. Any purchase prefaced with such a statement likely means the opposite. But, ultimately, it depends on the definition of “screw up.” Will they monetize the platform and start running ads? Probably. Does that mean they’ll screw it up? To some users, that’s a big yes. But the proof will be in what Yahoo does with the platform. For Yahoo to capitalize on the $1.1 billion purchase, they will need to leverage the platform to augment their Read More >

Sitewire takes home “Best in Show”

01 Apr
April 1, 2013 Rick Snailum   At this year's ADDY awards Sitewire was the big winner. We entered our self promotion video titled "Wake up folks". Our video took home a gold ADDY and at the end of the show we were awarded the Best in show! What a surprise and congrats to the team for such hard work. It pays off.   Read More >

Is Facebook Graph Search A Google Killer? Hardly…

15 Jan
January 15, 2013 Today, Facebook announced Graph Search. This new search feature is seen by many as a must-have for the social giant, and many new engineers were brought on to help address the issue. First, Facebook’s search isn’t a direct competitor of Google. Google* crawls the web and brings you the most relevant results. Facebook’s Graph Search will crawl the interests, likes and actions of Facebook users, uncovering the best-matching content on their network. It’s not known to what extent Read More >

Facebook Reach: Is the sky falling? No, just your bad content…falling right off the News Feed

21 Nov
November 21, 2012 So what's all this commotion about decreased Facebook Page reach, new algorithms and disgruntled brands? It's all a bit complicated (and overly convoluted, in my opinion), so I'll do my darndest to keep it simple. Basically, Facebook has made it harder for spam, bad content and content you probably won't find interesting to show up in your News Feed. All good things, right? So why all the hullabaloo? Because some people are lazy and don't want to publish good content. They want to toe the line, Read More >

Pinterest Business Pages

16 Nov
November 16, 2012 This year, Pinterest not only opened its site to everyone, but it’s now opening the site to businesses. Brands are now able to create specific business accounts that will be verified by the site. While aesthetically, the pages will look identical to personal account pages, brand pages will feature a red check mark next to the website link. One of the significant differences between the accounts is a business page will only utilize the businesses name, rather than requesting a first and last Read More >

Instagram Web Profiles

06 Nov
November 6, 2012 Instagram Web Profiles If you were wondering what was going to happen to Instagram after Facebook bought the start-up company, we now have an idea. This week, Instagram will be rolling out Web profiles for users. The profiles are an augmented version of the mobile app with a simple landing page. The top of the page features a mosaic of photos, similar to Facebook’s cover image. Instagram will select images from the user’s most recently uploaded photographs to display in this area. A profile Read More >