Posts tagged as:

Google

Are Google+ Pages for Business Right for Your Brand?

by Travis Unwin November 9, 2011

Tweet Google+ Pages present a new opportunity for brands to be represented and interact with their audience in social media. For brands with a social presence — or who would like one — Sitewire strongly recommends Google+ Pages as a next step in improving visibility online. Do I need a Google+ Page if I already [...]

Read the full article →

Search Engine Rankings and Click-Through Rates: Be Not Deceived

by Roger Pimentel October 3, 2011

Tweet A new graph has been making its way around the social media circles, part of an excellent white paper about long-tail CTR. While the piece was shared by some very smart people in the industry, and people that I have a lot of respect for, this kind of report makes me cringe because its [...]

Read the full article →

Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Tweet Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social [...]

Read the full article →

Is Google +1 The New “Like” Button?

by Chris Corak April 14, 2011

Tweet Google is making significant effort in 2011 to blend social elements into its standard search results. In February, Google launched an update to further integrate Twitter, Flickr and Quora information within its standard search results. Only one month later, nearly a year after Facebook’s launch of the “Like” button, Google announced its rival, the [...]

Read the full article →

Yahoo! Search Direct Competing With Google Instant

by Chris Corak April 12, 2011

Tweet Yahoo! recently rolled out its rival to Google Instant, called Yahoo! Search Direct. Similar to Google Instant, Search Direct provides “Answers” to a user’s query as the user types. Yahoo! claims its new feature is faster and produces more relevant results than Google Instant. Yahoo! claims Search Direct supports 15 different categories at this [...]

Read the full article →

Avoid Black-Hat Like The Black Plague: Ask Questions

by Travis Unwin February 18, 2011

Tweet By now, you’ve heard the story about how retailing giant JC Penny got caught up in the perils of “link building.” Google is applying little “negative feedback” (my term) which will likely prove more costly than the fees they paid to the black-hat-wearing SEO firm that did the deed. Several SEO pundits, including Search [...]

Read the full article →

← Previous Entries

Next Entries →